There are a million reasons to visit London. Bloom Perfumery, for readers of this blog, may well be in the top ten.
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A niche perfume house is usually a result of the joint effort of a creative director (who often happens to be the owner) who provides the vision and conceptual input and a team of highly skilled technicians headed by a ‘nose’, a famous master perfumer for hire for individual projects.
This way a collection of a certain perfume house incorporates input from many famous noses curated by the owner. A niche perfume is like a good movie: with a screenplay writer (the owner), director (the nose), actors (materials) and all the crew of technicians responsible for many tasks - from blending to packaging.
The scale of production in the niche world is modest enough to enable perfumers to use scarce exquisite natural materials accords that can be infinitely reproduced in a factory without going through the trouble of growing, harvesting, distilling and considering the supply available for a certain material. Smaller scale also means there is more creative freedom, experiments and genuine originality.
We sort our collection according to the fragrant families: floral, woody, fruity, green, citrus, marine, herbaceous, edible, spicy and leather. There is also a "dare-to-wear" section. We do not showcase brands for the sake of brand names, we have many beautiful perfume stories made with the most beautiful materials.
A customer's search for his or her ideal formula starts with conversation: "what would you like"?; "what have you worn in the past?"; "how complex, diffusive, neutral and functional or crazy and head turning do you want your perfume to be?"
Join the members only Nose Club if you are crazy about fine perfumes, want to properly wear a new one now and then but don’t want to add another 100 ml bottle to your… let’s say.. comprehensive collection.
Sign up for a six month or yearly membership and every month you will be able to get 2 x 10 ml aromizers filled with perfumes from Bloom’s collection of rare niche brands.
Try your hand at mixing a perfume your way at Bloom's Bespoke Lab. Imagine a story, pick the notes and we will help you with the technical part of the process. Advance bookings required.
Customers who attend a session at Bloom’s Perfume Lab start with creating a concept first and only then select possible building blocks for the formula.
Just off Long Acre and Seven Dials, Bloom Perfumery is located in the epicentre of Covent Garden’s luxury beauty, fashion and food district, in a wonderland of twinkling lights and inviting side streets.