Fruity
Woody
Notesalmondcherrycinnamondateshoney
Style
unisex
971 is the international phone code for the United Arab Emirates, a shorthand for the heritage and spirit of the UAE. The inspiration for 971 comes directly from traditions of the homeland: dates, a symbol of Emirati hospitality and abundance; honey, reflecting sweetness and generosity; and cinnamon, adding warmth and spice reminiscent of local flavors. Bold, yet comforting.
All about this fragrance
Vibe check
971 suits the unhurried warmth of welcoming someone into your home as the afternoon fades. Its honeyed fruit and cinnamon echo the generosity of dates set out for guests, giving the wearer an inviting presence rather than a formal distance.
How to wear
Its honeyed sweetness and cinnamon warmth make cooler evenings a natural fit. Start with one light spray on skin and assess before adding more; a restrained application keeps the fruity sweetness in balance. In hot weather, use a lighter hand rather than layering generously.
Who it’s for
For those drawn to honeyed fruit, warm spice and a woody backdrop, with more comfort than austerity. It will appeal to lovers of gourmand fragrances who enjoy a sense of hospitality and place, rather than sharp freshness or dry minimalism.
Release year
2024–2025
Maysson’s story
Founded by Dr. Maysson Al Otaiba, Maysson brings Arabian heritage into contemporary everyday rituals. Shaped by her life between the UAE and London, the house combines Middle Eastern traditions and Mediterranean influences with an understated approach to fashion, fragrance and personal care.
971’s concept
971 takes its name from the UAE’s international calling code and translates a connection to home into fragrance. Dates represent Emirati hospitality and abundance, honey expresses sweetness and generosity, and cinnamon adds the warmth of familiar local flavors. The concept celebrates the country’s people, palm trees and desert landscape at dusk.
Extra info
The number 971 is the UAE’s international calling code, making the name itself a reference to the fragrance’s homeland. Its official designation is Extrait de Parfum.
Featured in edits and sample packs
Charming Cherries
Notesalmondcherrycinnamondateshoney
Style
unisex
971 is the international phone code for the United Arab Emirates, a shorthand for the heritage and spirit of the UAE. The inspiration for 971 comes directly from traditions of the homeland: dates, a symbol of Emirati hospitality and abundance; honey, reflecting sweetness and generosity; and cinnamon, adding warmth and spice reminiscent of local flavors. Bold, yet comforting.
All about this fragrance
Vibe check
971 suits the unhurried warmth of welcoming someone into your home as the afternoon fades. Its honeyed fruit and cinnamon echo the generosity of dates set out for guests, giving the wearer an inviting presence rather than a formal distance.
How to wear
Its honeyed sweetness and cinnamon warmth make cooler evenings a natural fit. Start with one light spray on skin and assess before adding more; a restrained application keeps the fruity sweetness in balance. In hot weather, use a lighter hand rather than layering generously.
Who it’s for
For those drawn to honeyed fruit, warm spice and a woody backdrop, with more comfort than austerity. It will appeal to lovers of gourmand fragrances who enjoy a sense of hospitality and place, rather than sharp freshness or dry minimalism.
Release year
2024–2025
Maysson’s story
Founded by Dr. Maysson Al Otaiba, Maysson brings Arabian heritage into contemporary everyday rituals. Shaped by her life between the UAE and London, the house combines Middle Eastern traditions and Mediterranean influences with an understated approach to fashion, fragrance and personal care.
971’s concept
971 takes its name from the UAE’s international calling code and translates a connection to home into fragrance. Dates represent Emirati hospitality and abundance, honey expresses sweetness and generosity, and cinnamon adds the warmth of familiar local flavors. The concept celebrates the country’s people, palm trees and desert landscape at dusk.
Extra info
The number 971 is the UAE’s international calling code, making the name itself a reference to the fragrance’s homeland. Its official designation is Extrait de Parfum.
Featured in edits and sample packs
Charming Cherries