Citrusy
Edible
Notesbrown sugarchantilly creamlemonmeringuepralinevanilla
Tags
#fresh
#sweet
Style
unisex
You smell it before you see it, then you see it and you need it. “It” is a lemon cupcake still warm from the oven, and Bake brings the mmmm with tart lemon notes, followed by sugary vanilla and rich, nutty praline.
All about this fragrance
Vibe check
Bake suits the small pleasure of leaving a bakery with a warm paper bag and no intention of saving its contents for later. Its tart lemon edge gives the sweetness a lively, conversational presence: playful and inviting rather than ceremonious.
How to wear
Try it in mild spring weather or on a cool day when its creamy sweetness feels welcome. Start with one or two sprays on skin for a measured balance of lemon and vanilla; in warmer conditions, apply more lightly so the dessert-like richness does not overwhelm.
Who it’s for
For lovers of recognizable dessert gourmands who want tartness alongside sugar. Bake will appeal especially to those drawn to lemon meringue, creamy vanilla and nutty praline, rather than darker chocolate or heavily caramelized sweetness.
Release year
2023
The nose
Olivier Cresp is a French master perfumer whose work spans the gourmand richness of Mugler’s Angel and the citrus clarity of Dolce & Gabbana’s Light Blue. His compositions often turn familiar sensory ideas into immediately recognizable fragrances. For Bake, he balanced lemon acidity with creamy vanilla sweetness, aiming for a convincing cupcake impression without excessive weight or stickiness.
Collaborators
Anaïs Cresp, Akro’s co-founder and Olivier Cresp’s daughter, proposed the idea of a wearable cupcake fragrance to her father, helping establish Bake’s central creative brief.
Akro’s story
Akro translates cravings and everyday pleasures into fine fragrance, from coffee and chocolate to whisky and cupcakes. The house combines Olivier Cresp’s Grasse perfumery expertise with the contemporary London sensibility of his daughter Anaïs, treating indulgence as something to explore rather than judge.
Bake’s concept
Bake began with the idea of making a lemon cupcake wearable. Its launch story named Crumbs & Doilies in London’s Carnaby area, while Olivier Cresp also recalled family visits to Magnolia Bakery as inspiration. The creative challenge was to preserve the delicious contrast of tart lemon and creamy sweetness without making the composition heavy.
Extra info
Despite its lemon-meringue associations, Bake’s current official heart notes are Chantilly cream and praline, followed by brown sugar and vanilla. Akro also lists it among the house’s bestsellers.
Out of stock£80.00, 30 ml EdP
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Out of stock£8.00, 1 ml EdP
£6.67 your price
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Out of stock4 tokens, 10 ml EdP
What's this? Learn more
Notesbrown sugarchantilly creamlemonmeringuepralinevanilla
Tags
#fresh
#sweet
Style
unisex
You smell it before you see it, then you see it and you need it. “It” is a lemon cupcake still warm from the oven, and Bake brings the mmmm with tart lemon notes, followed by sugary vanilla and rich, nutty praline.
All about this fragrance
Vibe check
Bake suits the small pleasure of leaving a bakery with a warm paper bag and no intention of saving its contents for later. Its tart lemon edge gives the sweetness a lively, conversational presence: playful and inviting rather than ceremonious.
How to wear
Try it in mild spring weather or on a cool day when its creamy sweetness feels welcome. Start with one or two sprays on skin for a measured balance of lemon and vanilla; in warmer conditions, apply more lightly so the dessert-like richness does not overwhelm.
Who it’s for
For lovers of recognizable dessert gourmands who want tartness alongside sugar. Bake will appeal especially to those drawn to lemon meringue, creamy vanilla and nutty praline, rather than darker chocolate or heavily caramelized sweetness.
Release year
2023
The nose
Olivier Cresp is a French master perfumer whose work spans the gourmand richness of Mugler’s Angel and the citrus clarity of Dolce & Gabbana’s Light Blue. His compositions often turn familiar sensory ideas into immediately recognizable fragrances. For Bake, he balanced lemon acidity with creamy vanilla sweetness, aiming for a convincing cupcake impression without excessive weight or stickiness.
Collaborators
Anaïs Cresp, Akro’s co-founder and Olivier Cresp’s daughter, proposed the idea of a wearable cupcake fragrance to her father, helping establish Bake’s central creative brief.
Akro’s story
Akro translates cravings and everyday pleasures into fine fragrance, from coffee and chocolate to whisky and cupcakes. The house combines Olivier Cresp’s Grasse perfumery expertise with the contemporary London sensibility of his daughter Anaïs, treating indulgence as something to explore rather than judge.
Bake’s concept
Bake began with the idea of making a lemon cupcake wearable. Its launch story named Crumbs & Doilies in London’s Carnaby area, while Olivier Cresp also recalled family visits to Magnolia Bakery as inspiration. The creative challenge was to preserve the delicious contrast of tart lemon and creamy sweetness without making the composition heavy.
Extra info
Despite its lemon-meringue associations, Bake’s current official heart notes are Chantilly cream and praline, followed by brown sugar and vanilla. Akro also lists it among the house’s bestsellers.