Citrusy
Edible
Woody
Notescaramelcitruscocoacreammochasandalwoodvanilla
Tags
#beast
#clean
#fresh
Style
unisex
A whimsical, rich and fluffy treat inspired by choux à la crème pastry and “chouchou”, the French term of endearment. This cream puff perfume is conjured with accords of cocoa, caramel, vanilla cream and sandalwood. A spritz of citrus puts a little pucker in the sweetness.
All about this fragrance
Vibe check
An unhurried afternoon with a pastry box open on the table: citrus peel lifts the first impression before cream, cocoa and caramel settle into a softer register. Choux Choux suits close conversation and a playful presence, with sandalwood giving the dessert sweetness a composed finish.
How to wear
The creamy gourmand profile is a natural fit for cooler days, when its vanilla, caramel and sandalwood feel comfortably warming. Start with one or two sprays on skin; in warm weather or close indoor settings, keep application light so the rich sweetness does not dominate.
Who it’s for
For those drawn to cream-filled pastry gourmands rather than straightforward sugary scents. Its citrus contrast and sandalwood foundation appeal to wearers who enjoy edible richness with a little tartness and a woody finish.
Release year
2024
The nose
Jérôme Epinette is a perfumer at Robertet known for balancing clear, contemporary structures with distinctive textures. His work includes Byredo’s Bal d’Afrique and Gypsy Water, as well as numerous compositions for independent fragrance houses. In Choux Choux, he translates the cream-puff inspiration into a gourmand composition of creamy sweetness, citrus contrast and soft woods.
Collaborators
Liis co-founders Alissa Sullivan and Leslie Hendin shaped the fragrance’s creative direction and its ambition to evoke choux à la crème. Sullivan’s French upbringing and childhood nickname supplied the personal reference behind the pastry-inspired concept.
Liis’s story
Liis treats fragrance as a personal creative medium, translating memories, emotions and experiences into minimalist compositions intended to feel like a second skin. Founded by Alissa Sullivan and Leslie Hendin, the California house leaves room for wearers to give each scent their own meaning rather than prescribing a fixed identity.
Choux Choux’s concept
Choux Choux connects a French pastry with a family memory: Sullivan’s French mother called her chouchou, an affectionate term akin to darling. The founders had long wanted to create a gourmand, and that personal association became the starting point for a realistic cream-puff interpretation, with citrus providing a tart counterpoint to cream, caramel and vanilla.
Extra info
Choux Choux was a finalist for Indie Fragrance of the Year at the 2025 Fragrance Foundation Awards. Liis also offers a candle counterpart with the same stated inspiration and note list.
Notescaramelcitruscocoacreammochasandalwoodvanilla
Tags
#beast
#clean
#fresh
Style
unisex
A whimsical, rich and fluffy treat inspired by choux à la crème pastry and “chouchou”, the French term of endearment. This cream puff perfume is conjured with accords of cocoa, caramel, vanilla cream and sandalwood. A spritz of citrus puts a little pucker in the sweetness.
All about this fragrance
Vibe check
An unhurried afternoon with a pastry box open on the table: citrus peel lifts the first impression before cream, cocoa and caramel settle into a softer register. Choux Choux suits close conversation and a playful presence, with sandalwood giving the dessert sweetness a composed finish.
How to wear
The creamy gourmand profile is a natural fit for cooler days, when its vanilla, caramel and sandalwood feel comfortably warming. Start with one or two sprays on skin; in warm weather or close indoor settings, keep application light so the rich sweetness does not dominate.
Who it’s for
For those drawn to cream-filled pastry gourmands rather than straightforward sugary scents. Its citrus contrast and sandalwood foundation appeal to wearers who enjoy edible richness with a little tartness and a woody finish.
Release year
2024
The nose
Jérôme Epinette is a perfumer at Robertet known for balancing clear, contemporary structures with distinctive textures. His work includes Byredo’s Bal d’Afrique and Gypsy Water, as well as numerous compositions for independent fragrance houses. In Choux Choux, he translates the cream-puff inspiration into a gourmand composition of creamy sweetness, citrus contrast and soft woods.
Collaborators
Liis co-founders Alissa Sullivan and Leslie Hendin shaped the fragrance’s creative direction and its ambition to evoke choux à la crème. Sullivan’s French upbringing and childhood nickname supplied the personal reference behind the pastry-inspired concept.
Liis’s story
Liis treats fragrance as a personal creative medium, translating memories, emotions and experiences into minimalist compositions intended to feel like a second skin. Founded by Alissa Sullivan and Leslie Hendin, the California house leaves room for wearers to give each scent their own meaning rather than prescribing a fixed identity.
Choux Choux’s concept
Choux Choux connects a French pastry with a family memory: Sullivan’s French mother called her chouchou, an affectionate term akin to darling. The founders had long wanted to create a gourmand, and that personal association became the starting point for a realistic cream-puff interpretation, with citrus providing a tart counterpoint to cream, caramel and vanilla.
Extra info
Choux Choux was a finalist for Indie Fragrance of the Year at the 2025 Fragrance Foundation Awards. Liis also offers a candle counterpart with the same stated inspiration and note list.