East
by Akro
Raspberry rose oud
on
offer
offer
Use code OFFER50FF at the checkout to get 50% off this item.
Sale items are non-returnable and non-exchangeable. This applies to both online and in-store purchases.
Floral
Leather
Woody
Notesambroxananimalic notesassam oudindian oudleatheroudraspberry
Tags
#animalic
#beast
#smoky
#sweet
Style
unisex
on
offer
offer
Use code OFFER50FF at the checkout to get 50% off this item.
Sale items are non-returnable and non-exchangeable. This applies to both online and in-store purchases.
Once you’re hooked on travel, the quest for new scenery and new experiences can easily tip into addiction. Quell that wanderlust — momentarily — with a fragrance that’ll transport you to the grand deserts and energetic street markets of the Middle East. Here, oud assafi snakes around bright raspberry and rich rose, producing a persistent leather that is rounded and approachable.
All about this fragrance
Vibe check
East suits an evening spent absorbed in conversation, with enough movement around you for its smoky oud and sweet raspberry to register in passing. Its rounded leather gives the wearer a substantial presence, while the fruit keeps that intensity inviting rather than austere.
How to wear
Cool weather is a natural starting point for East’s sweet, smoky oud and leather. Begin with one or two sprays on skin and assess before adding more; warmth may bring its animalic facets further forward. Apply beneath clothing for a more contained impression, or leave a wrist exposed to let the fruity opening meet the air.
Who it’s for
For those drawn to oud and leather who prefer some sweetness around their darker edges. East will appeal to tastes that favour smoky woods, animalic texture and rich floral accents over crisp freshness, without demanding an entirely uncompromising oud experience.
Release year
2023
The nose
Olivier Cresp, Akro’s co-founder, created East. A major figure in contemporary perfumery, his work includes Mugler’s Angel and Dolce & Gabbana’s Light Blue. His compositions often turn familiar sensations into distinctive, immediately recognisable accords. For East, Cresp sought to make oud approachable to an international audience, balancing its forceful character with raspberry and a rounded leather texture.
Akro’s story
Akro translates cravings and habitual pleasures into fragrance, from coffee and chocolate to tobacco and travel. The house connects Olivier Cresp’s Grasse perfumery heritage with the London perspective of his daughter Anaïs, favouring emotionally recognisable experiences over conventional perfume themes.
East’s concept
East explores travel as an addiction: the desire for unfamiliar landscapes, scents and encounters. Its inspiration draws on Cresp’s professional travels and affection for the United Arab Emirates, bringing together images of desert expanses, Dubai’s street markets and welcoming Emirati homes through an oud-centred composition.
Extra info
East’s official note structure is unusually compact: raspberry at the top, Oud Assafi and leather at the heart, and Ambrox at the base. Within Akro’s collection of scented cravings, it represents travel addiction.
Also featured in
Oud Collection
Notesambroxananimalic notesassam oudindian oudleatheroudraspberry
Tags
#animalic
#beast
#smoky
#sweet
Style
unisex
on
offer
offer
Use code OFFER50FF at the checkout to get 50% off this item.
Sale items are non-returnable and non-exchangeable. This applies to both online and in-store purchases.
Once you’re hooked on travel, the quest for new scenery and new experiences can easily tip into addiction. Quell that wanderlust — momentarily — with a fragrance that’ll transport you to the grand deserts and energetic street markets of the Middle East. Here, oud assafi snakes around bright raspberry and rich rose, producing a persistent leather that is rounded and approachable.
All about this fragrance
Vibe check
East suits an evening spent absorbed in conversation, with enough movement around you for its smoky oud and sweet raspberry to register in passing. Its rounded leather gives the wearer a substantial presence, while the fruit keeps that intensity inviting rather than austere.
How to wear
Cool weather is a natural starting point for East’s sweet, smoky oud and leather. Begin with one or two sprays on skin and assess before adding more; warmth may bring its animalic facets further forward. Apply beneath clothing for a more contained impression, or leave a wrist exposed to let the fruity opening meet the air.
Who it’s for
For those drawn to oud and leather who prefer some sweetness around their darker edges. East will appeal to tastes that favour smoky woods, animalic texture and rich floral accents over crisp freshness, without demanding an entirely uncompromising oud experience.
Release year
2023
The nose
Olivier Cresp, Akro’s co-founder, created East. A major figure in contemporary perfumery, his work includes Mugler’s Angel and Dolce & Gabbana’s Light Blue. His compositions often turn familiar sensations into distinctive, immediately recognisable accords. For East, Cresp sought to make oud approachable to an international audience, balancing its forceful character with raspberry and a rounded leather texture.
Akro’s story
Akro translates cravings and habitual pleasures into fragrance, from coffee and chocolate to tobacco and travel. The house connects Olivier Cresp’s Grasse perfumery heritage with the London perspective of his daughter Anaïs, favouring emotionally recognisable experiences over conventional perfume themes.
East’s concept
East explores travel as an addiction: the desire for unfamiliar landscapes, scents and encounters. Its inspiration draws on Cresp’s professional travels and affection for the United Arab Emirates, bringing together images of desert expanses, Dubai’s street markets and welcoming Emirati homes through an oud-centred composition.
Extra info
East’s official note structure is unusually compact: raspberry at the top, Oud Assafi and leather at the heart, and Ambrox at the base. Within Akro’s collection of scented cravings, it represents travel addiction.
Also featured in
Oud Collection