Inspired by the work of Lally MacBeth (author of The Lost Folk), And Fragrance takes the crunch of a toffee apple, the warmth of the last slice of gingerbread, and the gentle waft of boozy woodsmoke to create this nostalgic winter wonderland. Fayre is a fragrance about closeness, friendship and shared joy — warm sugared treats, the hum of crowds, the glow of winter evenings. Wear a piece of modern folklore on your skin.
All about this fragrance
Vibe check
Cold hands wrapped around a warm paper bag of gingerbread, with smoke drifting beyond the fairground stalls: Fåyre belongs to that sociable winter register. Its sugared apple and boozy warmth suggest a generous, informal presence, more shared laughter in a crowded coat queue than polished ceremony.
How to wear
Best approached in cool or cold weather, when the toffee, vanilla and brandy warmth can balance the smoky edge. Start with one spray on skin and assess before adding more; this bold profile calls for restraint indoors. A covered application keeps the sweeter warmth closer, while exposed skin gives the smoke more room in the air.
Who it’s for
For lovers of smoky gourmands who want sweetness with a rougher, woody edge. Fåyre suits tastes drawn to boozy accords, gingerbread spice and fairground nostalgia rather than airy freshness or restrained minimalism.
Release year
2025
The nose
Simon Constantine, founder of ånd and former Lush perfumer and head buyer, created Fåyre. His work connects expressive, often unconventional scent-making with a close interest in ingredient sourcing. Here, he translated research into British fairs into a wearable composition built around gingerbread, toffee apple and boozy woodsmoke.
Collaborators
Lally MacBeth, folklorist and author of The Lost Folk, supplied the research into British regional fairs that shaped the project’s historical and sensory direction. Her collaboration with Simon Constantine produced a six-scent exploration of fairground traditions and the accompanying wearable Fåyre perfume.
And Fragrance’s story
ånd links perfumery with social justice, Indigenous partnerships and ecosystem protection. The house emphasizes hand-sourcing and hand-formulating, treating ingredient producers as creative and commercial partners. Its stated vegan and cruelty-free commitments sit within a broader challenge to exploitative consumption and conventional luxury marketing.
Fåyre’s concept
Fåyre grew from an exploration of British regional fairs with Lally MacBeth. A six-scent kit interpreted their customs and atmosphere through smell; the wearable perfume developed from the project’s gingerbread and toffee-apple accords. Its focus is communal rather than grand: sugared food, woodsmoke and the warmth of people gathering on winter evenings.
Extra info
The initial perfume batch comprised just ten 50 ml bottles and a handful of samples. Its companion six-scent kit was explicitly made for smelling rather than wearing—a distinction from the wearable eau de parfum.
Inspired by the work of Lally MacBeth (author of The Lost Folk), And Fragrance takes the crunch of a toffee apple, the warmth of the last slice of gingerbread, and the gentle waft of boozy woodsmoke to create this nostalgic winter wonderland. Fayre is a fragrance about closeness, friendship and shared joy — warm sugared treats, the hum of crowds, the glow of winter evenings. Wear a piece of modern folklore on your skin.
All about this fragrance
Vibe check
Cold hands wrapped around a warm paper bag of gingerbread, with smoke drifting beyond the fairground stalls: Fåyre belongs to that sociable winter register. Its sugared apple and boozy warmth suggest a generous, informal presence, more shared laughter in a crowded coat queue than polished ceremony.
How to wear
Best approached in cool or cold weather, when the toffee, vanilla and brandy warmth can balance the smoky edge. Start with one spray on skin and assess before adding more; this bold profile calls for restraint indoors. A covered application keeps the sweeter warmth closer, while exposed skin gives the smoke more room in the air.
Who it’s for
For lovers of smoky gourmands who want sweetness with a rougher, woody edge. Fåyre suits tastes drawn to boozy accords, gingerbread spice and fairground nostalgia rather than airy freshness or restrained minimalism.
Release year
2025
The nose
Simon Constantine, founder of ånd and former Lush perfumer and head buyer, created Fåyre. His work connects expressive, often unconventional scent-making with a close interest in ingredient sourcing. Here, he translated research into British fairs into a wearable composition built around gingerbread, toffee apple and boozy woodsmoke.
Collaborators
Lally MacBeth, folklorist and author of The Lost Folk, supplied the research into British regional fairs that shaped the project’s historical and sensory direction. Her collaboration with Simon Constantine produced a six-scent exploration of fairground traditions and the accompanying wearable Fåyre perfume.
And Fragrance’s story
ånd links perfumery with social justice, Indigenous partnerships and ecosystem protection. The house emphasizes hand-sourcing and hand-formulating, treating ingredient producers as creative and commercial partners. Its stated vegan and cruelty-free commitments sit within a broader challenge to exploitative consumption and conventional luxury marketing.
Fåyre’s concept
Fåyre grew from an exploration of British regional fairs with Lally MacBeth. A six-scent kit interpreted their customs and atmosphere through smell; the wearable perfume developed from the project’s gingerbread and toffee-apple accords. Its focus is communal rather than grand: sugared food, woodsmoke and the warmth of people gathering on winter evenings.
Extra info
The initial perfume batch comprised just ten 50 ml bottles and a handful of samples. Its companion six-scent kit was explicitly made for smelling rather than wearing—a distinction from the wearable eau de parfum.
