HAF translates to summer and is pronounced "haarv".
A niche perfume with an intense burst of citrus gradually unfurls to reveal vibrant florals conjuring up the heady sunshine of a summer’s day.
All about this fragrance
Vibe check
Haf suits the unhurried warmth of an afternoon spent talking beside an open garden door. Its tart citrus and green blackcurrant keep the mood lively, while the fuller floral heart brings a soft sensuality as the conversation settles into closer company.
How to wear
A natural choice for spring and summer, when its citrus opening and abundant florals echo the warmth outside. Start with one or two sprays on skin, allowing the bright opening to settle before adding more. In hotter weather, a lighter application lets the floral sweetness and creamy sandalwood remain measured.
Who it’s for
For those drawn to bright citrus openings but wanting more floral fullness than a cologne offers. Haf will appeal to tastes that favour magnolia and jasmine, green blackcurrant accents and a softly creamy finish over spare, sharply austere freshness.
Release year
2022
The nose
Lisa Howarth is Ortir Apothecari’s founder and the perfumer behind Haf. Her approach connects fragrance with the Welsh landscape and the hands-on cultivation and extraction of botanicals. For Haf, she translated the brightness of a hot summer day and the personal associations of her garden into sparkling citrus, abundant flowers and a creamy sandalwood finish.
Ortir Apothecari’s story
Ortir Apothecari creates landscape-inspired perfumes as love letters to Wales, connecting contemporary perfumery with Welsh language, tradition and place. Its philosophy of purposeful luxury centres on growing, harvesting, distilling and extracting botanicals, with key plants cultivated on its West Wales farm and production and packaging carried out locally.
Haf’s concept
Haf grew from Howarth’s wish to capture a hot, blue-sky day and the emotional richness of her garden. Plants recalling travels, anniversary roses and peonies inherited from her grandparents shaped the inspiration rather than a literal ingredient list. Bergamot and grapefruit supply the brightness, a floral heart recalls the garden’s abundance, and sandalwood gives the composition its creamy finish.
Extra info
Haf means summer in Welsh, and the brand gives its pronunciation as “haarv.” The name makes the season itself part of the fragrance’s identity, reflecting Ortir’s use of Welsh language alongside landscape-inspired scent.
HAF translates to summer and is pronounced "haarv".
A niche perfume with an intense burst of citrus gradually unfurls to reveal vibrant florals conjuring up the heady sunshine of a summer’s day.
All about this fragrance
Vibe check
Haf suits the unhurried warmth of an afternoon spent talking beside an open garden door. Its tart citrus and green blackcurrant keep the mood lively, while the fuller floral heart brings a soft sensuality as the conversation settles into closer company.
How to wear
A natural choice for spring and summer, when its citrus opening and abundant florals echo the warmth outside. Start with one or two sprays on skin, allowing the bright opening to settle before adding more. In hotter weather, a lighter application lets the floral sweetness and creamy sandalwood remain measured.
Who it’s for
For those drawn to bright citrus openings but wanting more floral fullness than a cologne offers. Haf will appeal to tastes that favour magnolia and jasmine, green blackcurrant accents and a softly creamy finish over spare, sharply austere freshness.
Release year
2022
The nose
Lisa Howarth is Ortir Apothecari’s founder and the perfumer behind Haf. Her approach connects fragrance with the Welsh landscape and the hands-on cultivation and extraction of botanicals. For Haf, she translated the brightness of a hot summer day and the personal associations of her garden into sparkling citrus, abundant flowers and a creamy sandalwood finish.
Ortir Apothecari’s story
Ortir Apothecari creates landscape-inspired perfumes as love letters to Wales, connecting contemporary perfumery with Welsh language, tradition and place. Its philosophy of purposeful luxury centres on growing, harvesting, distilling and extracting botanicals, with key plants cultivated on its West Wales farm and production and packaging carried out locally.
Haf’s concept
Haf grew from Howarth’s wish to capture a hot, blue-sky day and the emotional richness of her garden. Plants recalling travels, anniversary roses and peonies inherited from her grandparents shaped the inspiration rather than a literal ingredient list. Bergamot and grapefruit supply the brightness, a floral heart recalls the garden’s abundance, and sandalwood gives the composition its creamy finish.
Extra info
Haf means summer in Welsh, and the brand gives its pronunciation as “haarv.” The name makes the season itself part of the fragrance’s identity, reflecting Ortir’s use of Welsh language alongside landscape-inspired scent.
