Fruity
Green
Woody
Notesbergamotblackcurrantbuchu herbclovesjasminemadagascar vanillamuskvanillavetivervioletylang-ylang
Tags
#clean
#fresh
#smoky
Style
unisex
Madagasgar’s threatened forests are home to some of the most intoxicating plants in the world. Including vanilla. Which smells loads better than a lemur.
But we’re not talking about ice cream or a shot of vanilla goo in a skinny latte. No, this is naked vanilla packed with luxurious orchid warmth. Blended with the best Madagascar has to offer including ylang oil, vetiver,violet, musk, jasmine and cloves.
Think of this it as an ecosystem in a bottle; a hug from mother earth. You get the picture.
All about this fragrance
Vibe check
Måd suits an unhurried afternoon when conversation moves closer and the pace settles. Green fruit and bergamot keep its vanilla from feeling confectionery, while vetiver and a smoky edge lend the warmth a grounded, slightly rugged character.
How to wear
Try it in mild or cooler weather, when the vanilla warmth can sit comfortably alongside the green opening. Start with one or two sprays on skin; a restrained application keeps the warmer floral and spicy facets close. In hotter conditions, apply lightly to avoid making the vanilla feel too enveloping.
Who it’s for
For those who enjoy vanilla but prefer green, fruity and woody contrasts to overt gourmand sweetness. Its combination of blackcurrant, buchu and vetiver will appeal to tastes that favour earthy texture and a smoky edge over a purely soft, sugary finish.
Release year
2020 (or 2021)
The nose
Simon Constantine founded ånd after working as Lush’s head buyer and perfumer and helping establish Gorilla Perfumes. His work connects expressive fragrance composition with a close interest in raw materials, their origins and the people who produce them. In Måd, Madagascan vanilla becomes both the olfactory centre and the starting point for a forest-focused sourcing story.
And Fragrance’s story
ånd links unconventional perfumery with responsible sourcing, ecosystem protection and social justice. Its handmade, vegan and cruelty-free fragrances challenge the usual language of ostentatious luxury, while its stated approach treats Indigenous communities as partners rather than simply ingredient suppliers.
Mad’s concept
Måd takes its inspiration from Madagascar’s threatened forests and the warmth of vanilla beyond its familiar dessert associations. Constantine uses vanilla from Madagascan agroforestry projects, surrounding it with floral, green, woody and spicy elements. The concept connects the fragrance to the house’s aim of supporting tropical forestry and local livelihoods.
Extra info
The official name is styled Måd. The house describes the fragrance as “an ecosystem in a bottle,” and says its 50 ml bottle caps are hand-pressed from waste plastic.
Featured in edits and sample packs
SmokestackVanilla!
Also featured in
First Niche GiftGraduation Gifts
Notesbergamotblackcurrantbuchu herbclovesjasminemadagascar vanillamuskvanillavetivervioletylang-ylang
Tags
#clean
#fresh
#smoky
Style
unisex
Madagasgar’s threatened forests are home to some of the most intoxicating plants in the world. Including vanilla. Which smells loads better than a lemur.
But we’re not talking about ice cream or a shot of vanilla goo in a skinny latte. No, this is naked vanilla packed with luxurious orchid warmth. Blended with the best Madagascar has to offer including ylang oil, vetiver,violet, musk, jasmine and cloves.
Think of this it as an ecosystem in a bottle; a hug from mother earth. You get the picture.
All about this fragrance
Vibe check
Måd suits an unhurried afternoon when conversation moves closer and the pace settles. Green fruit and bergamot keep its vanilla from feeling confectionery, while vetiver and a smoky edge lend the warmth a grounded, slightly rugged character.
How to wear
Try it in mild or cooler weather, when the vanilla warmth can sit comfortably alongside the green opening. Start with one or two sprays on skin; a restrained application keeps the warmer floral and spicy facets close. In hotter conditions, apply lightly to avoid making the vanilla feel too enveloping.
Who it’s for
For those who enjoy vanilla but prefer green, fruity and woody contrasts to overt gourmand sweetness. Its combination of blackcurrant, buchu and vetiver will appeal to tastes that favour earthy texture and a smoky edge over a purely soft, sugary finish.
Release year
2020 (or 2021)
The nose
Simon Constantine founded ånd after working as Lush’s head buyer and perfumer and helping establish Gorilla Perfumes. His work connects expressive fragrance composition with a close interest in raw materials, their origins and the people who produce them. In Måd, Madagascan vanilla becomes both the olfactory centre and the starting point for a forest-focused sourcing story.
And Fragrance’s story
ånd links unconventional perfumery with responsible sourcing, ecosystem protection and social justice. Its handmade, vegan and cruelty-free fragrances challenge the usual language of ostentatious luxury, while its stated approach treats Indigenous communities as partners rather than simply ingredient suppliers.
Mad’s concept
Måd takes its inspiration from Madagascar’s threatened forests and the warmth of vanilla beyond its familiar dessert associations. Constantine uses vanilla from Madagascan agroforestry projects, surrounding it with floral, green, woody and spicy elements. The concept connects the fragrance to the house’s aim of supporting tropical forestry and local livelihoods.
Extra info
The official name is styled Måd. The house describes the fragrance as “an ecosystem in a bottle,” and says its 50 ml bottle caps are hand-pressed from waste plastic.
Featured in edits and sample packs
SmokestackVanilla!
Also featured in
First Niche GiftGraduation Gifts