1920’s, a sepia-toned cruise down Mekong River: a kaleidoscope of ephemeral dawns shrouded in mist and glorious days of radiant sunshine. The dreamy air is humid, balmy and honeyed. 25 Indochine starts where 19 Louanges Profanes ends: in number 19 the balms are fresh and cool and number 25 explores their sweet, spicy and woody aspects.
All about this fragrance
Vibe check
For an unhurried afternoon that slips into close conversation: the honeyed benzoin suggests warmth held in wood, while pepper gives the softness a dry edge. Its register is relaxed but intimate, more suited to settling beside someone than making an entrance.
How to wear
Try it in mild or cool weather, when the contrast between pepper and sweet balsams can feel especially comfortable. Begin with one or two sprays on the upper chest or forearms; in warmer conditions, apply more lightly so the honeyed warmth does not dominate. Skin application suits its softly textured character.
Who it’s for
For those who enjoy resinous sweetness without wanting a dessert-like gourmand. It will appeal to lovers of benzoin, honeyed woods and gentle spice, particularly anyone drawn to balsamic perfumes with an airy rather than heavy texture.
Release year
2011
The nose
Pierre Guillaume is a self-taught perfumer with a background in chemistry, known for combining technical experimentation with tactile, wearable compositions. His work often explores gourmand, woody and musky materials through unexpected contrasts. In Indochine, he draws out benzoin's sweet, milky and spicy facets while keeping the balsamic composition luminous and airy.
Pierre Guillaume - Parfumerie Générale’s story
Pierre Guillaume's house centres on independent authorship and production in his own Auvergne workshops. Its numbered collection explores recurring olfactory themes rather than a conventional hierarchy of launches, balancing inventive material combinations with wearability and an emphasis on how fragrances evolve on skin.
PG25 Indochine’s concept
Indochine imagines a sepia-toned Mekong cruise in 1920, passing from misty dawns into radiant sunshine. This fictional journey frames a study of Siam benzoin: sweet, resinous and softly milky, with pepper, tanakha and honey lending spice, woody texture and a sense of balmy air.
Extra info
The number 25 identifies the house's olfactory theme "Soft Spicy," not necessarily its twenty-fifth chronological release. The official note list includes tanakha alongside pepper, benzoin, cardamom, honey, incense and amber, without dividing them into a conventional top, heart and base pyramid.
1920’s, a sepia-toned cruise down Mekong River: a kaleidoscope of ephemeral dawns shrouded in mist and glorious days of radiant sunshine. The dreamy air is humid, balmy and honeyed. 25 Indochine starts where 19 Louanges Profanes ends: in number 19 the balms are fresh and cool and number 25 explores their sweet, spicy and woody aspects.
All about this fragrance
Vibe check
For an unhurried afternoon that slips into close conversation: the honeyed benzoin suggests warmth held in wood, while pepper gives the softness a dry edge. Its register is relaxed but intimate, more suited to settling beside someone than making an entrance.
How to wear
Try it in mild or cool weather, when the contrast between pepper and sweet balsams can feel especially comfortable. Begin with one or two sprays on the upper chest or forearms; in warmer conditions, apply more lightly so the honeyed warmth does not dominate. Skin application suits its softly textured character.
Who it’s for
For those who enjoy resinous sweetness without wanting a dessert-like gourmand. It will appeal to lovers of benzoin, honeyed woods and gentle spice, particularly anyone drawn to balsamic perfumes with an airy rather than heavy texture.
Release year
2011
The nose
Pierre Guillaume is a self-taught perfumer with a background in chemistry, known for combining technical experimentation with tactile, wearable compositions. His work often explores gourmand, woody and musky materials through unexpected contrasts. In Indochine, he draws out benzoin's sweet, milky and spicy facets while keeping the balsamic composition luminous and airy.
Pierre Guillaume - Parfumerie Générale’s story
Pierre Guillaume's house centres on independent authorship and production in his own Auvergne workshops. Its numbered collection explores recurring olfactory themes rather than a conventional hierarchy of launches, balancing inventive material combinations with wearability and an emphasis on how fragrances evolve on skin.
PG25 Indochine’s concept
Indochine imagines a sepia-toned Mekong cruise in 1920, passing from misty dawns into radiant sunshine. This fictional journey frames a study of Siam benzoin: sweet, resinous and softly milky, with pepper, tanakha and honey lending spice, woody texture and a sense of balmy air.
Extra info
The number 25 identifies the house's olfactory theme "Soft Spicy," not necessarily its twenty-fifth chronological release. The official note list includes tanakha alongside pepper, benzoin, cardamom, honey, incense and amber, without dividing them into a conventional top, heart and base pyramid.




