Aromatic
Citrusy
Green
Spicy
Notesbasilcilantrogingermandarinstar anise
Tags
#beast
#clean
Style
unisex
A green and lightly gourmand interpretation of pho, Vietnam's national dish. This fragrance mirrors the dish's main ingredients, echoes the warm blend of spices, and weaves in hints of fresh herbs. The top notes brim with cilantro and basil, which slowly reveal anise and charred ginger. A touch of patchouli imparts a hint of umami richness. While not a literal translation, Pho Breakfast invites you to savour its symphony of aromas and tastes.
All about this fragrance
Vibe check
Pho Breakfast suits an early start with an appetite for something unconventional: sleeves rolled up, conversation unhurried, the day still taking shape. Its leafy herbs keep the mood alert, while ginger and anise bring the comforting warmth of a breakfast counter without turning the wearer into the meal.
How to wear
Try it in mild weather, when the green herbs and warm spices can share the foreground. Start with one spray on the chest or forearm and assess before adding more; a restrained application lets the savory patchouli nuance support the aromatic freshness rather than dominate it.
Who it’s for
For those drawn to leafy aromatics, culinary spices and gourmands that lean savory rather than sugary. It rewards an interest in unusual food-inspired compositions, particularly when familiar ingredients are abstracted into a wearable green fragrance.
Release year
2023 (or 2024)
The nose
Anh Ngo
Collaborators
Founder Nick Hoang shaped the Vietnamese cultural concept behind the debut collection and helped guide Pho Breakfast’s balance between freshness and gourmand richness. The development process focused on evoking the dish through herbs, spices and a savory nuance rather than reproducing its smell literally.
d'Annam’s story
d’Annam is a Vietnamese fragrance house that explores Asian cultures through scent, working with local perfumers, illustrators and artisans. Its guiding values—calmness, delight and respect—translate into personal interpretations of familiar landscapes, rituals and foods rather than literal souvenirs.
Pho Breakfast’s concept
Created for Chapter 1: Enchanting Vietnam, Pho Breakfast interprets a familiar Vietnamese meal through fresh herbs, warming spices and a suggestion of savory richness. The creative challenge was to retain pho’s aromatic identity without smelling like seasoning; patchouli supplies the umami-like depth beneath basil, cilantro, star anise and charred ginger.
Extra info
Despite its beef-soup inspiration, Pho Breakfast is vegan and cruelty-free. Patchouli suggests the dish’s fatty, savory richness without animal-derived materials, and the brand openly acknowledges that its interpretation may divide pho enthusiasts.
Featured in edits and sample packs
The garden of an imaginary herbalist/alchemist
Notesbasilcilantrogingermandarinstar anise
Tags
#beast
#clean
Style
unisex
A green and lightly gourmand interpretation of pho, Vietnam's national dish. This fragrance mirrors the dish's main ingredients, echoes the warm blend of spices, and weaves in hints of fresh herbs. The top notes brim with cilantro and basil, which slowly reveal anise and charred ginger. A touch of patchouli imparts a hint of umami richness. While not a literal translation, Pho Breakfast invites you to savour its symphony of aromas and tastes.
All about this fragrance
Vibe check
Pho Breakfast suits an early start with an appetite for something unconventional: sleeves rolled up, conversation unhurried, the day still taking shape. Its leafy herbs keep the mood alert, while ginger and anise bring the comforting warmth of a breakfast counter without turning the wearer into the meal.
How to wear
Try it in mild weather, when the green herbs and warm spices can share the foreground. Start with one spray on the chest or forearm and assess before adding more; a restrained application lets the savory patchouli nuance support the aromatic freshness rather than dominate it.
Who it’s for
For those drawn to leafy aromatics, culinary spices and gourmands that lean savory rather than sugary. It rewards an interest in unusual food-inspired compositions, particularly when familiar ingredients are abstracted into a wearable green fragrance.
Release year
2023 (or 2024)
The nose
Anh Ngo
Collaborators
Founder Nick Hoang shaped the Vietnamese cultural concept behind the debut collection and helped guide Pho Breakfast’s balance between freshness and gourmand richness. The development process focused on evoking the dish through herbs, spices and a savory nuance rather than reproducing its smell literally.
d'Annam’s story
d’Annam is a Vietnamese fragrance house that explores Asian cultures through scent, working with local perfumers, illustrators and artisans. Its guiding values—calmness, delight and respect—translate into personal interpretations of familiar landscapes, rituals and foods rather than literal souvenirs.
Pho Breakfast’s concept
Created for Chapter 1: Enchanting Vietnam, Pho Breakfast interprets a familiar Vietnamese meal through fresh herbs, warming spices and a suggestion of savory richness. The creative challenge was to retain pho’s aromatic identity without smelling like seasoning; patchouli supplies the umami-like depth beneath basil, cilantro, star anise and charred ginger.
Extra info
Despite its beef-soup inspiration, Pho Breakfast is vegan and cruelty-free. Patchouli suggests the dish’s fatty, savory richness without animal-derived materials, and the brand openly acknowledges that its interpretation may divide pho enthusiasts.
Featured in edits and sample packs
The garden of an imaginary herbalist/alchemist