Rake and Ruin

Gunpowder and gin
Aromatic
Woody
Notesanimalic notesdark woodsgun powderjuniperleathersmoke
Style for him unisex
Rake and Ruin - Beaufort - Bloom Perfumery

Rake and Ruin, the second chapter in Beaufort’s revenants series. The story is not about a particular historical figure but rather it’s about a typical character from 17th century: a rake, short for rakehell or hell raiser (a man, an aristocrat who was habituated to immoral conduct, womanizing, debauchery, drinking, gambling, duels and so on).

Ruin as in “mother’s ruin” which was a nick name for gin in 18th century. Etymologists still debate as to the origins of this expression.

So from this new perfume one can expect debaucherous smoke, gunpowder, a bouquet of aromatic herbs, fresh woods, leather and animalic vibes.

***

The Sniff on Rake and Ruin:

"This is liquid smoke in a scent. Think whisky by a bonfire, think winter nights burning twigs in the garden, think cordite and excitement and peeling your clothes off afterwards to find that the smell of the fire’s breath has stuck to your skin. Yes, Rake and Ruin nods towards debauchery, but it’s the smell of the bonfire that really holds true."

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Vibe check

The register is a late gathering where conversation has grown louder and smoke clings to coats. Gin-sharp herbs give the opening a bracing edge; scorched woods and leather lend the wearer a rough, deliberate presence rather than a polished social finish.

How to wear

Cool autumn and winter weather suits the dense smoke, leather and dark woods. Start with one spray on the torso and assess before adding more; warmth can make this forceful profile feel heavier. Apply beneath clothing to keep the smoky, animalic character closer to the body.

Who it’s for

For lovers of assertive smoke, bitter aromatic botanicals and animalic woods. It will particularly appeal to those who enjoy leather and gunpowder effects, and prefer a gin-inspired fragrance with rough edges rather than sparkling cocktail freshness.

Release year

2018

The nose

Julie Dunkley.

Collaborators

Leo Crabtree served as creative director, shaping the Hogarth-inspired vision of gin, smoky woods and Georgian excess that Julie Dunkley translated into the fragrance.

Beaufort’s story

BeauFort London treats perfume as historical storytelling, drawing on maritime imagery, art and Britain's darker past. Founded by musician Leo Crabtree, the house makes smoke a recurring signature, exploring gunpowder, tar and charred woods in deliberately forceful compositions rather than pursuing universal appeal.

Rake and Ruin’s concept

The second fragrance in the Revenants collection draws on William Hogarth's A Rake's Progress and the excesses of eighteenth-century London. Its setting is a disreputable tavern: gin botanicals rise from glasses, spirits soak wooden floors, and smoky, animalic textures suggest the night's disorder.

Extra info

Rake & Ruin was an Independent-category finalist in the 2019 Art and Olfaction Awards. BeauFort's laboratory feature also shows this fragrance being bottled by hand in-house.

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Notesanimalic notesdark woodsgun powderjuniperleathersmoke
Style for him unisex

Rake and Ruin, the second chapter in Beaufort’s revenants series. The story is not about a particular historical figure but rather it’s about a typical character from 17th century: a rake, short for rakehell or hell raiser (a man, an aristocrat who was habituated to immoral conduct, womanizing, debauchery, drinking, gambling, duels and so on).

Ruin as in “mother’s ruin” which was a nick name for gin in 18th century. Etymologists still debate as to the origins of this expression.

So from this new perfume one can expect debaucherous smoke, gunpowder, a bouquet of aromatic herbs, fresh woods, leather and animalic vibes.

***

The Sniff on Rake and Ruin:

"This is liquid smoke in a scent. Think whisky by a bonfire, think winter nights burning twigs in the garden, think cordite and excitement and peeling your clothes off afterwards to find that the smell of the fire’s breath has stuck to your skin. Yes, Rake and Ruin nods towards debauchery, but it’s the smell of the bonfire that really holds true."

Read full review

Close

All about this fragrance

Vibe check

The register is a late gathering where conversation has grown louder and smoke clings to coats. Gin-sharp herbs give the opening a bracing edge; scorched woods and leather lend the wearer a rough, deliberate presence rather than a polished social finish.

How to wear

Cool autumn and winter weather suits the dense smoke, leather and dark woods. Start with one spray on the torso and assess before adding more; warmth can make this forceful profile feel heavier. Apply beneath clothing to keep the smoky, animalic character closer to the body.

Who it’s for

For lovers of assertive smoke, bitter aromatic botanicals and animalic woods. It will particularly appeal to those who enjoy leather and gunpowder effects, and prefer a gin-inspired fragrance with rough edges rather than sparkling cocktail freshness.

Release year

2018

The nose

Julie Dunkley.

Collaborators

Leo Crabtree served as creative director, shaping the Hogarth-inspired vision of gin, smoky woods and Georgian excess that Julie Dunkley translated into the fragrance.

Beaufort’s story

BeauFort London treats perfume as historical storytelling, drawing on maritime imagery, art and Britain's darker past. Founded by musician Leo Crabtree, the house makes smoke a recurring signature, exploring gunpowder, tar and charred woods in deliberately forceful compositions rather than pursuing universal appeal.

Rake and Ruin’s concept

The second fragrance in the Revenants collection draws on William Hogarth's A Rake's Progress and the excesses of eighteenth-century London. Its setting is a disreputable tavern: gin botanicals rise from glasses, spirits soak wooden floors, and smoky, animalic textures suggest the night's disorder.

Extra info

Rake & Ruin was an Independent-category finalist in the 2019 Art and Olfaction Awards. BeauFort's laboratory feature also shows this fragrance being bottled by hand in-house.

All about this fragrance

Close

Featured in edits and sample packs Boozy FumesJuniper Jackpot