Orkney, an archipelago located to the north of Scotland, plays host to the inspiration for this fragrance. According to ancient Orkney myth, shapeshifting creatures – selkies – inhabit the bodies of seals who, coming out of the water, shed their skin to walk among humans. Often in these legends the selkie’s skin is found and hidden by local men, and they are forced to marry their human captor.
But in our version of this tale, the selkie takes control. Furious that he has tanned her precious skin, the selkie poisons her captor, reclaiming the leather and returning finally to the tumbling sea.
Sirenide Eau de Parfum is a suitably formidable fragrance: powerful and haunting, with triplicate aspects of ‘skins’ developing on your own. PVC melds with pinseal and an unnerving bitter almond note; water flowers blossom and die, returning to the water.
All about this fragrance
Vibe check
Sirenide suits a deliberate, slightly guarded presence: a damp coat coming off indoors, with the sea still seeming to cling to it. Watery flowers offer an initial openness, while bitter almond and synthetic leather give close conversation a sharper, less reassuring undertone.
How to wear
Cool or mild weather is a sensible starting point for its powerful leather effects and fresh aquatic contrast. Begin with one spray on the torso and assess before adding more; applying beneath clothing can temper its presence, while an exposed wrist makes the changing floral and skin-like facets easier to follow.
Who it’s for
For wearers drawn to marine fragrances that resist the usual crisp, sporty treatment. It particularly suits a taste for bitter accents, unusual leather textures and aquatic florals with an unsettling edge, rather than sweetness or conventionally soft floral beauty.
Release year
2025
The nose
Euan McCall is an independent Scottish perfumer and co-founder of Edinburgh-based Jorum Laboratories, the creative laboratory behind Jorum Studio. His work often combines botanical detail with unconventional textures and contrasts, as explored in fragrances such as Trimerous and Arborist. For Sirenide, he translates aquatic flowers, bitter almond and leather effects into a composition shaped by transformation and unease.
Beaufort’s story
BeauFort London draws on Britain's maritime history, folklore and darker cultural undercurrents. Founded by musician Leo Crabtree, the independent house favours confrontational compositions and unusual material effects over conventional prettiness. Smoke is a recurring creative foundation; its Force Majeure collection turns toward coastal landscapes, elemental forces and local myths.
Sirenide’s concept
Sirenide takes its inspiration from Orkney's selkie legends, in which seal beings shed their skins to become human. BeauFort's fictional retelling gives the captive selkie control: after discovering that her captor has tanned her skin, she poisons him, retrieves it and returns to the sea. Aquatic flowers, bitter almond and contrasting skin-like effects translate that story into scent.
Extra info
The pinseal and PVC references describe scent effects, not proof of literal sealskin or plastic ingredients. Its official floral notes include water hawthorn, water lily and pink lotus, reinforcing the aquatic setting through flowers as well as the marine base.
Orkney, an archipelago located to the north of Scotland, plays host to the inspiration for this fragrance. According to ancient Orkney myth, shapeshifting creatures – selkies – inhabit the bodies of seals who, coming out of the water, shed their skin to walk among humans. Often in these legends the selkie’s skin is found and hidden by local men, and they are forced to marry their human captor.
But in our version of this tale, the selkie takes control. Furious that he has tanned her precious skin, the selkie poisons her captor, reclaiming the leather and returning finally to the tumbling sea.
Sirenide Eau de Parfum is a suitably formidable fragrance: powerful and haunting, with triplicate aspects of ‘skins’ developing on your own. PVC melds with pinseal and an unnerving bitter almond note; water flowers blossom and die, returning to the water.
All about this fragrance
Vibe check
Sirenide suits a deliberate, slightly guarded presence: a damp coat coming off indoors, with the sea still seeming to cling to it. Watery flowers offer an initial openness, while bitter almond and synthetic leather give close conversation a sharper, less reassuring undertone.
How to wear
Cool or mild weather is a sensible starting point for its powerful leather effects and fresh aquatic contrast. Begin with one spray on the torso and assess before adding more; applying beneath clothing can temper its presence, while an exposed wrist makes the changing floral and skin-like facets easier to follow.
Who it’s for
For wearers drawn to marine fragrances that resist the usual crisp, sporty treatment. It particularly suits a taste for bitter accents, unusual leather textures and aquatic florals with an unsettling edge, rather than sweetness or conventionally soft floral beauty.
Release year
2025
The nose
Euan McCall is an independent Scottish perfumer and co-founder of Edinburgh-based Jorum Laboratories, the creative laboratory behind Jorum Studio. His work often combines botanical detail with unconventional textures and contrasts, as explored in fragrances such as Trimerous and Arborist. For Sirenide, he translates aquatic flowers, bitter almond and leather effects into a composition shaped by transformation and unease.
Beaufort’s story
BeauFort London draws on Britain's maritime history, folklore and darker cultural undercurrents. Founded by musician Leo Crabtree, the independent house favours confrontational compositions and unusual material effects over conventional prettiness. Smoke is a recurring creative foundation; its Force Majeure collection turns toward coastal landscapes, elemental forces and local myths.
Sirenide’s concept
Sirenide takes its inspiration from Orkney's selkie legends, in which seal beings shed their skins to become human. BeauFort's fictional retelling gives the captive selkie control: after discovering that her captor has tanned her skin, she poisons him, retrieves it and returns to the sea. Aquatic flowers, bitter almond and contrasting skin-like effects translate that story into scent.
Extra info
The pinseal and PVC references describe scent effects, not proof of literal sealskin or plastic ingredients. Its official floral notes include water hawthorn, water lily and pink lotus, reinforcing the aquatic setting through flowers as well as the marine base.
