Strawberry Mochi | いちご大福

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All about this fragrance

Vibe check

An unhurried afternoon, with a rice-flour-dusted sweet unwrapped beside you. Strawberry Mochi carries that small, private pleasure into company: soft grain warmth and a faint fruit accent create an approachable presence, more quietly comforting than overtly sugary.

How to wear

Start with one or two sprays on skin for a soft gourmand presence with moderate diffusion. Mild or cooler weather suits its rice, vanilla and brown-sugar warmth; use a lighter application in heat. Allow the understated strawberry to sit within the composition rather than expecting a bright fruit-led trail.

Who it’s for

For those drawn to rice-based gourmands, gentle fruit accents and sweetness with an earthy counterweight. It suits a taste for soft, tactile scents and edible realism rather than syrupy strawberry candy or heavily sugared vanilla.

Release year

2024 (or 2025)

The nose

Anh Ngo composed Strawberry Mochi for d’Annam’s Chapter 2: Memories of Japan. Here, the Vietnamese perfumer translates a familiar confection into texture as much as aroma: glutinous rice and red bean take precedence over strawberry, with vanilla and brown sugar rounding the composition without turning it into candy.

Collaborators

Founder and creative director Nick Hoang shaped the Japan-inspired vision for Chapter 2, working with cultural consultants to develop its themes. Kazuki Yamamoto served as the collection’s advisor, while Keita Sato curated its poetry, contributing to the cultural framework surrounding Strawberry Mochi rather than its perfume formula.

d'Annam’s story

d’Annam is a Vietnamese fragrance house exploring Asian cultures through scent. Its guiding values—calmness, delight and respect—favor expressive compositions without loudness, grounded in cultural detail and collaboration with local perfumers, illustrators and artisans.

Strawberry Mochi | いちご大福’s concept

Strawberry Mochi belongs to Chapter 2: Memories of Japan, a collection rooted in Nick Hoang’s fascination with the country. Its individual inspiration pairs the rice-filled confection with a Kobayashi Issa haiku about rice’s aroma, hunger and sunlight. The composition emphasizes soft mochi and earthy-sweet red bean, leaving strawberry as an understated accent.

Extra info

The Japanese name, いちご大福, refers to strawberry daifuku, a mochi confection. Strawberry Mochi is the fifth of nine fragrances in Memories of Japan, and its accompanying poem is by Kobayashi Issa. The house presents its ingredients as a single note list rather than a top, heart and base pyramid.