Live, Love, Sugar. The feeling of sugar addiction in its purest state.
PERFUMER
ANNE-SOPHIE BEHAGHEL
All about this fragrance
Vibe check
The conversation has slowed, but nobody is ready to leave the table. Bitter coffee and cocoa sit beneath a generous sweetness, with rum and woods keeping the mood warm rather than playful. Sugar Addict suits that lingering, sociable hour when restraint gives way to another small indulgence.
How to wear
Start with one or two sprays in cool weather, letting the cocoa, vanilla and woody base warm on skin before adding more. Its pronounced sweetness calls for a lighter hand in heat or close quarters. For layering, try a single spray alongside a familiar fragrance so the sugar enriches rather than overwhelms it.
Who it’s for
For those who enjoy assertive gourmands with a bitter counterweight: cocoa and coffee rather than sugar alone, and rum, spice and woods beneath the vanilla. It also appeals to fragrance experimenters who like adjusting the sweetness of their existing collection.
Release year
2023
The nose
Anne-Sophie Behaghel is a co-founder of the independent Parisian fragrance studio Flair. Her work spans niche perfumery and experimental scent projects, combining distinctive textures with an instinct for unexpected contrasts. In Sugar Addict, she brings sugar, cocoa and vanilla into balance with coffee, rum and a woody, resinous base.
BORNTOSTANDOUT’s story
BORNTOSTANDOUT is a Korean fragrance house built around nonconformity and personal expression rather than social approval. Its provocative concepts draw on both natural and synthetic materials, while white porcelain-inspired bottles with red accents connect Korean heritage to a deliberately rebellious visual identity.
SUGAR ADDICT’s concept
Sugar Addict takes its cue from the anticipation before a first bite and the pleasure of giving in to temptation. Coffee, rum, woods and labdanum temper the sweetness, giving the gourmand concept a darker register. Conceived for both independent wear and layering, it can also add a sugary dimension to another fragrance.
Extra info
Sugar Addict is made in Korea. Its white bottle belongs to a house-wide design inspired by Joseon-era porcelain, with red accents intended to symbolize rebellion and passion.
Live, Love, Sugar. The feeling of sugar addiction in its purest state.
PERFUMER
ANNE-SOPHIE BEHAGHEL
All about this fragrance
Vibe check
The conversation has slowed, but nobody is ready to leave the table. Bitter coffee and cocoa sit beneath a generous sweetness, with rum and woods keeping the mood warm rather than playful. Sugar Addict suits that lingering, sociable hour when restraint gives way to another small indulgence.
How to wear
Start with one or two sprays in cool weather, letting the cocoa, vanilla and woody base warm on skin before adding more. Its pronounced sweetness calls for a lighter hand in heat or close quarters. For layering, try a single spray alongside a familiar fragrance so the sugar enriches rather than overwhelms it.
Who it’s for
For those who enjoy assertive gourmands with a bitter counterweight: cocoa and coffee rather than sugar alone, and rum, spice and woods beneath the vanilla. It also appeals to fragrance experimenters who like adjusting the sweetness of their existing collection.
Release year
2023
The nose
Anne-Sophie Behaghel is a co-founder of the independent Parisian fragrance studio Flair. Her work spans niche perfumery and experimental scent projects, combining distinctive textures with an instinct for unexpected contrasts. In Sugar Addict, she brings sugar, cocoa and vanilla into balance with coffee, rum and a woody, resinous base.
BORNTOSTANDOUT’s story
BORNTOSTANDOUT is a Korean fragrance house built around nonconformity and personal expression rather than social approval. Its provocative concepts draw on both natural and synthetic materials, while white porcelain-inspired bottles with red accents connect Korean heritage to a deliberately rebellious visual identity.
SUGAR ADDICT’s concept
Sugar Addict takes its cue from the anticipation before a first bite and the pleasure of giving in to temptation. Coffee, rum, woods and labdanum temper the sweetness, giving the gourmand concept a darker register. Conceived for both independent wear and layering, it can also add a sugary dimension to another fragrance.
Extra info
Sugar Addict is made in Korea. Its white bottle belongs to a house-wide design inspired by Joseon-era porcelain, with red accents intended to symbolize rebellion and passion.

