Edible
Fruity
Notescoconutmangoriceube
Tags
#savory
#sweet
Style
for her
Very Bad Rice conjures a very good/nice tropical holiday in Southeast Asia. Smell your way to a change of scenery courtesy this fruity-solar freshie. Picture yourself on the beach, kicking back with an ube latte in hand, an ultra-creamy mango sticky rice on the go, an ice-cold piña colada coming up, and the sun warming your heart.
Perfumer: Ambre Bouchard
All about this fragrance
Vibe check
The mood is an unhurried afternoon with a bowl of mango sticky rice still warm beside you. Juicy fruit gives the scent a playful brightness, while coconut milk and rice soften it into a relaxed, close-range presence rather than a dressed-up statement.
How to wear
Its solar fruit and coconut character suits mild to warm weather. Start with one or two sprays on skin to keep the creamy rice accord close; in high heat, a lighter application should help the sweetness feel less dense. Let it settle before adding more.
Who it’s for
For lovers of edible fragrances who prefer creamy fruit and milky textures to straightforward candy sweetness. Its gently savory rice character will appeal to those drawn to food-inspired perfumes with an unusual, comforting edge.
Release year
2026
The nose
Ambre Bouchard, a junior perfumer at the independent fragrance studio FLAIR, created Very Bad Rice around texture as much as aroma. Her composition explores warm rice steam, creamy milk and almost caramelized fruit, giving its tropical gourmand theme a distinctive savory softness.
Versatile’s story
Versatile Paris builds genderless fragrances around recognizable moments and unexpected sensory pleasures. Its approach combines creative freedom with ingredient transparency, using both natural and synthetic materials without treating either as inherently superior. Originally centered on portable roll-ons, the house has expanded into sprays while retaining its playful, nonconformist identity.
Very Bad Rice’s concept
Very Bad Rice imagines an Asian beach escape through mango sticky rice, an ube latte and a cold piña colada. The creative narrative draws on the pleasure of eating mango sticky rice in Thailand, translating juicy fruit, enveloping coconut and comforting rice into perfume, with ube providing an unexpected twist.
Extra info
Very Bad Rice was the only entirely new fragrance in Versatile’s first six-scent spray collection; the other five adapted existing roll-on bestsellers. Its 30 ml spray contains 25% fragrance concentrate in an organic wheat-alcohol base, unlike the house’s original alcohol-free roll-ons.
Notescoconutmangoriceube
Tags
#savory
#sweet
Style
for her
Very Bad Rice conjures a very good/nice tropical holiday in Southeast Asia. Smell your way to a change of scenery courtesy this fruity-solar freshie. Picture yourself on the beach, kicking back with an ube latte in hand, an ultra-creamy mango sticky rice on the go, an ice-cold piña colada coming up, and the sun warming your heart.
Perfumer: Ambre Bouchard
All about this fragrance
Vibe check
The mood is an unhurried afternoon with a bowl of mango sticky rice still warm beside you. Juicy fruit gives the scent a playful brightness, while coconut milk and rice soften it into a relaxed, close-range presence rather than a dressed-up statement.
How to wear
Its solar fruit and coconut character suits mild to warm weather. Start with one or two sprays on skin to keep the creamy rice accord close; in high heat, a lighter application should help the sweetness feel less dense. Let it settle before adding more.
Who it’s for
For lovers of edible fragrances who prefer creamy fruit and milky textures to straightforward candy sweetness. Its gently savory rice character will appeal to those drawn to food-inspired perfumes with an unusual, comforting edge.
Release year
2026
The nose
Ambre Bouchard, a junior perfumer at the independent fragrance studio FLAIR, created Very Bad Rice around texture as much as aroma. Her composition explores warm rice steam, creamy milk and almost caramelized fruit, giving its tropical gourmand theme a distinctive savory softness.
Versatile’s story
Versatile Paris builds genderless fragrances around recognizable moments and unexpected sensory pleasures. Its approach combines creative freedom with ingredient transparency, using both natural and synthetic materials without treating either as inherently superior. Originally centered on portable roll-ons, the house has expanded into sprays while retaining its playful, nonconformist identity.
Very Bad Rice’s concept
Very Bad Rice imagines an Asian beach escape through mango sticky rice, an ube latte and a cold piña colada. The creative narrative draws on the pleasure of eating mango sticky rice in Thailand, translating juicy fruit, enveloping coconut and comforting rice into perfume, with ube providing an unexpected twist.
Extra info
Very Bad Rice was the only entirely new fragrance in Versatile’s first six-scent spray collection; the other five adapted existing roll-on bestsellers. Its 30 ml spray contains 25% fragrance concentrate in an organic wheat-alcohol base, unlike the house’s original alcohol-free roll-ons.