The Via dell’Incenso was an ancient trade route for the passage of incense, spices and other luxury goods from South Arabia and the Horn of Africa to the Mediterranean world. This namesake perfume evokes the storied journey with a dance between chilly incense and cushy cashmeran. The result is a cold fire beneath incense, lemony elemi, brisk pine and charred guaiac wood. Any sharp edges are padded with cashmeran, ambered and velvety.
All about this fragrance
Vibe check
This is a scent for close, composed spaces: a dark coat, a quiet room, a measured pace. Its cool incense and pine create a restrained presence that feels contemplative rather than dramatic, with a clean woody trail that stays near the skin.
How to wear
Best in cool weather or air-conditioned settings, where its incense and woods can stay crisp. Apply lightly to let the extrait concentration unfold in layers: the opening is brisk and resinous, then cashmeran smooths the edges into a velvety, ambered drydown with moderate, elegant diffusion.
Who it’s for
For wearers who like incense fragrances that are dry, polished and modern rather than churchy or heavy. It will appeal to those drawn to woody resins, clean-smelling smoke, pine and textured woods with a soft, cashmere-like finish.
The nose
Luca Maffei. Known for contemporary compositions that balance clarity with texture, he often works with contrasting materials to create fragrances that feel polished yet expressive. In Via dell’Incenso, he shapes incense into a cold, luminous woody accord softened by cashmeran.
Farmacia SS. Annunziata dal 1561’s story
Farmacia SS. Annunziata dal 1561 is a Florentine house shaped by apothecary heritage, artisanal craft and a long continuity between traditional formulations and modern perfumery. Its fragrances reflect a distinctly historical, ingredient-led approach.
Via dell’Incenso’s concept
Via dell’Incenso takes its name from the ancient incense trade route that carried luxury goods from South Arabia and the Horn of Africa to the Mediterranean. The fragrance translates that journey into a cold, resinous woody composition, with incense, pine and cashmeran softening the image into something polished rather than austere.
Extra info
Via dell’Incenso is presented as an extrait in the brand’s fragrance line. Its name refers to the historic incense route linking Arabia and the Horn of Africa with the Mediterranean, a reference that gives the perfume its travel-and-trade imagery.
The Via dell’Incenso was an ancient trade route for the passage of incense, spices and other luxury goods from South Arabia and the Horn of Africa to the Mediterranean world. This namesake perfume evokes the storied journey with a dance between chilly incense and cushy cashmeran. The result is a cold fire beneath incense, lemony elemi, brisk pine and charred guaiac wood. Any sharp edges are padded with cashmeran, ambered and velvety.
All about this fragrance
Vibe check
This is a scent for close, composed spaces: a dark coat, a quiet room, a measured pace. Its cool incense and pine create a restrained presence that feels contemplative rather than dramatic, with a clean woody trail that stays near the skin.
How to wear
Best in cool weather or air-conditioned settings, where its incense and woods can stay crisp. Apply lightly to let the extrait concentration unfold in layers: the opening is brisk and resinous, then cashmeran smooths the edges into a velvety, ambered drydown with moderate, elegant diffusion.
Who it’s for
For wearers who like incense fragrances that are dry, polished and modern rather than churchy or heavy. It will appeal to those drawn to woody resins, clean-smelling smoke, pine and textured woods with a soft, cashmere-like finish.
The nose
Luca Maffei. Known for contemporary compositions that balance clarity with texture, he often works with contrasting materials to create fragrances that feel polished yet expressive. In Via dell’Incenso, he shapes incense into a cold, luminous woody accord softened by cashmeran.
Farmacia SS. Annunziata dal 1561’s story
Farmacia SS. Annunziata dal 1561 is a Florentine house shaped by apothecary heritage, artisanal craft and a long continuity between traditional formulations and modern perfumery. Its fragrances reflect a distinctly historical, ingredient-led approach.
Via dell’Incenso’s concept
Via dell’Incenso takes its name from the ancient incense trade route that carried luxury goods from South Arabia and the Horn of Africa to the Mediterranean. The fragrance translates that journey into a cold, resinous woody composition, with incense, pine and cashmeran softening the image into something polished rather than austere.
Extra info
Via dell’Incenso is presented as an extrait in the brand’s fragrance line. Its name refers to the historic incense route linking Arabia and the Horn of Africa with the Mediterranean, a reference that gives the perfume its travel-and-trade imagery.

