“Živeli” (ZHEE-vuh-lee) is a common Serbian toast used to wish good health and a long life. In this extrait, a juicy burst of plum brandy melts into a leathered tobacco, encapsulating a celebratory night out with friends. Giddy joy is further fluffed by cherry and raspberry notes, while the leather aspect is warmed by honey, saffron and labdanum.
This composition is 24% parfum concentration, with 70% natural ingredients. Capped in Mexican Riviera Gray marble in a delicately etched glass bottle.
All about this fragrance
Vibe check
The conversation has grown louder and another toast is being poured. Plum brandy and raspberry carry the buoyant sweetness of the moment, while leather and tobacco give it a darker undertone. This is a sociable evening scent with warmth and a slightly indulgent edge.
How to wear
Cool evenings suit its honeyed fruit, tobacco and resinous warmth. Begin with one or two sprays on skin, allowing the brandy opening to settle into leather and tonka before adding more. In warmer weather, use a lighter hand to keep the sweet accord from dominating at close range.
Who it’s for
For those who enjoy boozy fruit and gourmand warmth but want leather, tobacco and woods beneath the sweetness. Its appeal lies in the contrast between juicy plum, soft honey and a darker, textured base rather than a purely dessert-like finish.
Release year
2025
The nose
Boris Zrnic, Boka’s founder and perfumer, created Živeli. His independent practice connects Serbian heritage with scent-triggered memory, seeking a balance between individuality and wearability. Here, that approach takes shape in a plum-brandy accord framed by leather, honey and tobacco.
Boka’s story
Boka draws on Serbian heritage, nature and personal nostalgia, treating fragrance as a way to revisit a particular time or place. Small-batch American handcrafting and carefully worked bottle presentation bring that intimate approach into both the scent and the object.
Živeli’s concept
Živeli takes its name from the Serbian toast wishing good health and a long life. Conceived around a celebratory evening with friends, it translates the scene into juicy plum brandy, leather and tobacco, softened by fruit and honey. It joined Boka’s collection as the house’s third fragrance, following Zelen and Suze.
Extra info
Pronounced “ZHEE-vuh-lee,” the name is a common Serbian toast. The extrait is formulated at 24% parfum concentration with 70% natural ingredients. Its etched glass bottle is topped with a hand-chiseled Mexican Riviera Gray marble cap and presented in a linen-covered clamshell box.
Will it suit you?
Couldn’t load your stylist’s take.
Set up your scent profile and your stylist will tell you honestly whether Živeli is you.
How your fit is worked out
- 1
Reads your profile
What you told us, the voice you picked, and the fragrances you’ve bought and rated.
- 2
Compares it with this fragrance
Notes, structure and strength, and how similar fragrances landed with you.
- 3
Writes a verdict in your character’s voice
A fit from “Strong fit” to “Not for you”, with the reasons, at your reading length.
The fit scale
Your stylist is an AI, so treat the verdict as an informed opinion, not a promise. The surest test is still skin: most fragrances come as a 1 ml sample.
“Živeli” (ZHEE-vuh-lee) is a common Serbian toast used to wish good health and a long life. In this extrait, a juicy burst of plum brandy melts into a leathered tobacco, encapsulating a celebratory night out with friends. Giddy joy is further fluffed by cherry and raspberry notes, while the leather aspect is warmed by honey, saffron and labdanum.
This composition is 24% parfum concentration, with 70% natural ingredients. Capped in Mexican Riviera Gray marble in a delicately etched glass bottle.
All about this fragrance
Vibe check
The conversation has grown louder and another toast is being poured. Plum brandy and raspberry carry the buoyant sweetness of the moment, while leather and tobacco give it a darker undertone. This is a sociable evening scent with warmth and a slightly indulgent edge.
How to wear
Cool evenings suit its honeyed fruit, tobacco and resinous warmth. Begin with one or two sprays on skin, allowing the brandy opening to settle into leather and tonka before adding more. In warmer weather, use a lighter hand to keep the sweet accord from dominating at close range.
Who it’s for
For those who enjoy boozy fruit and gourmand warmth but want leather, tobacco and woods beneath the sweetness. Its appeal lies in the contrast between juicy plum, soft honey and a darker, textured base rather than a purely dessert-like finish.
Release year
2025
The nose
Boris Zrnic, Boka’s founder and perfumer, created Živeli. His independent practice connects Serbian heritage with scent-triggered memory, seeking a balance between individuality and wearability. Here, that approach takes shape in a plum-brandy accord framed by leather, honey and tobacco.
Boka’s story
Boka draws on Serbian heritage, nature and personal nostalgia, treating fragrance as a way to revisit a particular time or place. Small-batch American handcrafting and carefully worked bottle presentation bring that intimate approach into both the scent and the object.
Živeli’s concept
Živeli takes its name from the Serbian toast wishing good health and a long life. Conceived around a celebratory evening with friends, it translates the scene into juicy plum brandy, leather and tobacco, softened by fruit and honey. It joined Boka’s collection as the house’s third fragrance, following Zelen and Suze.
Extra info
Pronounced “ZHEE-vuh-lee,” the name is a common Serbian toast. The extrait is formulated at 24% parfum concentration with 70% natural ingredients. Its etched glass bottle is topped with a hand-chiseled Mexican Riviera Gray marble cap and presented in a linen-covered clamshell box.