“Živeli” (ZHEE-vuh-lee) is a common Serbian toast used to wish good health and a long life. In this extrait, a juicy burst of plum brandy melts into a leathered tobacco, encapsulating a celebratory night out with friends. Giddy joy is further fluffed by cherry and raspberry notes, while the leather aspect is warmed by honey, saffron and labdanum.
This composition is 24% parfum concentration, with 70% natural ingredients. Capped in Mexican Riviera Gray marble in a delicately etched glass bottle.
All about this fragrance
Vibe check
This is for a close, lively room where glasses keep clinking and conversation runs a little louder than usual. Živeli projects a sweet, boozy warmth that feels intimate and magnetic, like the afterglow of a long toast rather than a formal evening scent.
How to wear
Best in cool weather or at night, where its extrait richness can unfold without feeling heavy. One or two sprays are enough: the plum-brandy opening is immediate, then the leather, tobacco and honey settle into a dense, lingering trail that stays plush on skin.
Who it’s for
For wearers who like sweet-woody compositions with a boozy edge, tactile leather, and tobacco warmth. It will appeal to those drawn to sensual, slightly decadent fragrances that still feel polished and wearable.
Release year
2025
The nose
Boris Zrnic. As founder and perfumer of Boka, Zrnic shapes the house around heritage-led storytelling and a natural, emotionally direct style. His work for Živeli leans into boozy richness and tactile warmth rather than polished minimalism. That approach fits a niche perfumer who treats composition as narrative: fruit, leather, tobacco and honey are arranged to feel vivid and personal, with the toast-like title reinforcing the sense of conviviality and memory.
Boka’s story
Boka is a small niche house built around Serbian heritage, nature and personal memory. Its fragrances tend to feel intimate and story-driven, with an emphasis on natural materials, emotional resonance and a clear sense of place rather than broad commercial polish.
Živeli’s concept
Živeli takes its name from a common Serbian toast meaning cheers, and the fragrance is framed as a celebration of boozy heritage. The opening impression of plum brandy sets the scene immediately, then the composition turns darker and more textured as leather, tobacco, honey and saffron gather into a warm, night-out portrait.
Extra info
Živeli is a Serbian toast meaning roughly cheers, good health and long life. The fragrance is an extrait de parfum at 24% concentration and is presented in a delicately etched glass bottle capped with Mexican Riviera Gray marble.
“Živeli” (ZHEE-vuh-lee) is a common Serbian toast used to wish good health and a long life. In this extrait, a juicy burst of plum brandy melts into a leathered tobacco, encapsulating a celebratory night out with friends. Giddy joy is further fluffed by cherry and raspberry notes, while the leather aspect is warmed by honey, saffron and labdanum.
This composition is 24% parfum concentration, with 70% natural ingredients. Capped in Mexican Riviera Gray marble in a delicately etched glass bottle.
All about this fragrance
Vibe check
This is for a close, lively room where glasses keep clinking and conversation runs a little louder than usual. Živeli projects a sweet, boozy warmth that feels intimate and magnetic, like the afterglow of a long toast rather than a formal evening scent.
How to wear
Best in cool weather or at night, where its extrait richness can unfold without feeling heavy. One or two sprays are enough: the plum-brandy opening is immediate, then the leather, tobacco and honey settle into a dense, lingering trail that stays plush on skin.
Who it’s for
For wearers who like sweet-woody compositions with a boozy edge, tactile leather, and tobacco warmth. It will appeal to those drawn to sensual, slightly decadent fragrances that still feel polished and wearable.
Release year
2025
The nose
Boris Zrnic. As founder and perfumer of Boka, Zrnic shapes the house around heritage-led storytelling and a natural, emotionally direct style. His work for Živeli leans into boozy richness and tactile warmth rather than polished minimalism. That approach fits a niche perfumer who treats composition as narrative: fruit, leather, tobacco and honey are arranged to feel vivid and personal, with the toast-like title reinforcing the sense of conviviality and memory.
Boka’s story
Boka is a small niche house built around Serbian heritage, nature and personal memory. Its fragrances tend to feel intimate and story-driven, with an emphasis on natural materials, emotional resonance and a clear sense of place rather than broad commercial polish.
Živeli’s concept
Živeli takes its name from a common Serbian toast meaning cheers, and the fragrance is framed as a celebration of boozy heritage. The opening impression of plum brandy sets the scene immediately, then the composition turns darker and more textured as leather, tobacco, honey and saffron gather into a warm, night-out portrait.
Extra info
Živeli is a Serbian toast meaning roughly cheers, good health and long life. The fragrance is an extrait de parfum at 24% concentration and is presented in a delicately etched glass bottle capped with Mexican Riviera Gray marble.
