British Niche theme
You can order all perfumes featured in this theme as a pack of samples.
In this theme
In the realm of fragrance, British perfumery emerges as a tapestry woven from the land with integrity and innovation. From ancient Roman influences and their use of fragrant plants to scent baths and keep the plague at bay, to the Catholic ceremonial incense that carried prayers to God. Onwards to the opulent courts of Elizabethan and Victorian England which saw scent become a cosmetic luxury. Today, a blend of tradition and modernity defines British perfume, a timeless source of olfactory artistry, more than a simple blend of flowers, oils and aromatics but a projection of the Great British spirit and renowned craftsmanship.
This edit is Bloom’s tribute to the art of British perfumery, a collection of our most beloved brands from the land of hope and glory. Perhaps the most iconic is Floris, a heritage brand with a Royal Warrant and fans from Winston Churchill to Marylin Monroe. While Beaufort, known for their bold, evocative and often unconventional compositions, transport you back in time taking inspiration from British nautical histroy and literary masterpieces. Ormonde Jayne melds quintessential British artistry, contemporary design, and exotic essences harnessing the vibrancy and cosmopolitan spirit of London. Stepping into the age of small-batch perfumery, Foras offers snapshots of nature with a focus on experimental creations formulated with care and attention to detail. And the latest brand to Bloom, Ortir Apothecari, from the wild west of Wales capturing the essence of a country steeped in botanicals, bringing us the seasons and the joy of the unique Welsh landscape.
These are the British perfume brands making life smell good.
A complex blend bringing a sweet fresh spicy tone; redolent of a twilight stroll on a balmy summer night in Soho. The diffusion is a provocative gourmand citrus but with an edge by way of sea salt, oud and frankincense. A trio of lemon, lime and mandarin shines against a sugary cake accord to delectable effect.
No. 89 has been an icon among the Floris collection for over 60 years. First crafted in 1951, No. 89 takes its name from the number of their flagship shop on Jermyn Street. Ian Fleming who was a customer of Floris mentions No. 89 in his James Bond universe. No. 89 is a classic and timeless mix of fresh citruses, sparkly spices and aromatic herbs resting on sandalwood and oakmoss. There is an adventurous romantic twist in the formula though: a drop of rose. No. 89 could be a fragrance for the quintessential English gentleman.
A baroque incense perfume in which grey stones infused with centuries of incense burning mix with the fleeting beauty of fresh orange blossom.
From the garden of England, luscious greens roll out before you, the blue of the sea reflects on your skin, a swirling mix of green herbs, fresh air and good times. With bright basil, gentle florals of lavender and jasmine on a foundation of amber and oakmoss. Sensational.
"Comfortable and reassuring, an abstract lavender masculine with a lovely soapy background. Though I have smelled this accord a few times before, the balance and richness here are very satisfying. This one says well-groomed without any aspirational naffness, an unusual achievement in these end times." Luca Turin on Squire Jack. Read more on author's Substack.
Floral lavender and clean cool peppermint conjures a woodland shire. A combination of orange and rose uplifts like rays of sunlight through Welsh bracken. Cedarwood melts in the background offering a dry tone and the imagined woodland litter note transports you to the dew and earth around a left behind picnic. Enchanting.