Explore Themes
These thematic guides will help you navigate products, perfume notes, styles and seasons with ease. Most edits come with a corresponding pack of perfume samples illustrating the topic.
You’d have a hard time pinning down the olfactory profile of the fragrance-loving man of 2024, given the diversity across the year’s bestsellers. Highlights for him include ruminations on charred wood, fantasy citrus, kinky oud, chilled vetiver and extreme marine.
In this theme:
- Squid by Zoologist
- A City on Fire by Imaginary Authors
- Hermann a Mes Cotes Me Paraissait Une Ombre by Etat Libre d'Orange
- Vetiver Santal by Marie Jeanne
- 565 by SweDoft
- Monsieur by Pierre Guillaume Black Collection
It’s 2024’s top of the perfume pops for her, and charting this year has been quite an eclectic selection. Cosy nights in for one or two (or more!) are represented by milky and sensual skin scents. On the other end of the spectrum, extroverted fruits and citrus smelltrack one’s inner disco diva. Finally, soothing solitude is served by a cluster of sparklingly icy fragrances.
In this theme:
- PG4.1 Le Musc & La Peau by Pierre Guillaume - Parfumerie Générale
- The Ghost In The Shell by Etat Libre d'Orange
- Snowy Owl by Zoologist
- Talento by Mendittorosa
- In Love with Everything by Imaginary Authors
- Super Moon by CARNER
The people have spoken: these are the favourites of every flavour of folk. This year’s universally-beloved scents encompass sunny citruses, sleek leathers and occult florals.
In this theme:
- Falling into the Sea by Imaginary Authors
- Moth by Zoologist
- Tabac Rouge by Phaedon Paris
- Le Mat by Mendittorosa
- Beso Pasión by Beso Beach
- A Whiff of Waffle Cone by Imaginary Authors
Dive into the world of vanilla from floral to smoky. Vanilla is not just about ice-cream!
In this theme:
- À une Madone by Pierre Guillaume Black Collection
- Frustration by Etat Libre d'Orange
- Lune Féline by Atelier des Ors
- Mad by And Fragrance
- Memoirs of a Trespasser by Imaginary Authors
- PG21 Felanilla by Pierre Guillaume - Parfumerie Générale
Explore the fig note variations: from milky sweet and creamy to bitter green.
In this theme:
- A Grove By The Sea by Arquiste
- Beso Pasión by Beso Beach
- Blanc Polychrome by Atelier des Ors
- Fig Ozone by Foras
- Figue by Molinard
- Mulberry Fig by Floris
Showcasing oud interpretations: from stinky and animalic, the classic rose-oud duos and to neutral approachable ouds.
In this theme:
- CUIRS by CARNER
- Oud Imperial by Perris Monte Carlo
- Cambodian Oud by SweDoft
- 903 Le Privé by Bon Parfumeur
- Alfa by Mendittorosa
- UNHOLY OUD by BORNTOSTANDOUT
Explore the world of jasmine and the myriad ways it can transform in perfumery. Jasmine can be both the main theme or a harmonious accent in anywhere from fresh marine, leather, citrus, fruity or complex white florals. In this selection we’ve curated Bloom’s best examples of jasmine use.
In this theme:
- Sydney Rock Pool by Arquiste
- PG16 Jardins de Kérylos by Pierre Guillaume - Parfumerie Générale
- Latin Lover by CARNER
- 003 by Bon Parfumeur
- Jasmin de Pays by Perris Monte Carlo
- Jasmin Patchouli by Marie Jeanne
This selection takes a fresh look at fresh in fragrance exploring what it is that makes a perfume do that uplifting, mood enhancing, invigorating thing that can really make your day.
In this theme:
- Saint Julep by Imaginary Authors
- Beso Pasión by Beso Beach
- Vetiver Santal by Marie Jeanne
- HINOKI SHOWER by BORNTOSTANDOUT
- Monopteros by Der Duft
- Brume d'été by Marie Jeanne