Bon Parfumeur add another tome on their shelf of fresh crisp woody genre.
702 is a mix of rich incense balanced with earthy bitter sweet freshness of lavender.
PS: Bon Parfumeur chose a magnificent quality of lavender from the South of France, produced by IFF-LMR. This supreme olfactory quality makes all the difference.
All about this fragrance
Vibe check
A freshly pressed shirt still open at the collar, with the aromatic trace of a morning shave nearby. Lavender gives 702 a composed, freshly groomed register, while incense and cashmeran add warmth suited to conversation at close quarters rather than a grand entrance.
How to wear
Start with one or two sprays on the neck or upper chest to balance the crisp lavender with the warmer incense and balsamic base. Mild or cool weather is a natural fit for this contrast; in warmer conditions, apply lightly so the resinous side does not dominate.
Who it’s for
For those drawn to aromatic lavender but wanting more depth than a conventional cologne. Its clean woody character suits tastes that sit between freshly groomed restraint and soft resinous warmth, especially an appreciation of incense without an entirely dark or smoky mood.
Release year
2021 (or 2026)
The nose
Juliette Karagueuzoglou is an IFF perfumer whose work spans niche and designer fragrance, including Yves Saint Laurent’s Tuxedo. Her compositions often balance distinctive textures with a clear, contemporary structure. For 702, she sought to modernize incense through sparkling freshness, comforting lavender and soft woods while preserving its ancient association with carrying messages.
Bon Parfumeur’s story
Bon Parfumeur treats fragrance as a form of artistic expression that preserves memories, emotions and places. Founded by Ludovic Bonneton, the house pairs French production with contemporary perfumers and a numbered catalogue organized by olfactory family, making its creative approach legible rather than ceremonial.
702 Encens Privé’s concept
702 was conceived around a contemporary interpretation of incense, contrasting its resinous depth with lavender and soft woods. The current Encens Privé presentation adds the image of a child watching and imitating his father’s shaving ritual: a memory of aromatic freshness and comforting intimacy, rather than a documented account of the original development brief.
Extra info
The 700 series identifies Bon Parfumeur’s aromatic family. The original name, 702 Encens, Lavande, Bois de Cachemire, foregrounded the same incense, lavender and cashmere-wood trio retained in the current presentation.
Bon Parfumeur add another tome on their shelf of fresh crisp woody genre.
702 is a mix of rich incense balanced with earthy bitter sweet freshness of lavender.
PS: Bon Parfumeur chose a magnificent quality of lavender from the South of France, produced by IFF-LMR. This supreme olfactory quality makes all the difference.
All about this fragrance
Vibe check
A freshly pressed shirt still open at the collar, with the aromatic trace of a morning shave nearby. Lavender gives 702 a composed, freshly groomed register, while incense and cashmeran add warmth suited to conversation at close quarters rather than a grand entrance.
How to wear
Start with one or two sprays on the neck or upper chest to balance the crisp lavender with the warmer incense and balsamic base. Mild or cool weather is a natural fit for this contrast; in warmer conditions, apply lightly so the resinous side does not dominate.
Who it’s for
For those drawn to aromatic lavender but wanting more depth than a conventional cologne. Its clean woody character suits tastes that sit between freshly groomed restraint and soft resinous warmth, especially an appreciation of incense without an entirely dark or smoky mood.
Release year
2021 (or 2026)
The nose
Juliette Karagueuzoglou is an IFF perfumer whose work spans niche and designer fragrance, including Yves Saint Laurent’s Tuxedo. Her compositions often balance distinctive textures with a clear, contemporary structure. For 702, she sought to modernize incense through sparkling freshness, comforting lavender and soft woods while preserving its ancient association with carrying messages.
Bon Parfumeur’s story
Bon Parfumeur treats fragrance as a form of artistic expression that preserves memories, emotions and places. Founded by Ludovic Bonneton, the house pairs French production with contemporary perfumers and a numbered catalogue organized by olfactory family, making its creative approach legible rather than ceremonial.
702 Encens Privé’s concept
702 was conceived around a contemporary interpretation of incense, contrasting its resinous depth with lavender and soft woods. The current Encens Privé presentation adds the image of a child watching and imitating his father’s shaving ritual: a memory of aromatic freshness and comforting intimacy, rather than a documented account of the original development brief.
Extra info
The 700 series identifies Bon Parfumeur’s aromatic family. The original name, 702 Encens, Lavande, Bois de Cachemire, foregrounded the same incense, lavender and cashmere-wood trio retained in the current presentation.
