A dreamy afternoon tea served in translucent porcelain, with scones, blackcurrant jam, and a bouquet of freshly-picked meadow flowers.
All about this fragrance
Vibe check
An unhurried afternoon conversation, with blackcurrant jam on the table and fresh stems in a small vase. Pure Lady’s sweet fruit and green florals suit this intimate, sociable register, while its woody base gives the softness a little composure.
How to wear
Try it in mild spring weather or on cooler autumn afternoons, when the green florals and warm base can feel balanced. Begin with one or two sprays on skin; a restrained application should keep the sweet fruit in proportion to the amber and patchouli. Use less in warm weather.
Who it’s for
For those who enjoy sweet blackcurrant florals with green detail and a substantial woody base. It suits a taste for romantic fruit-and-flower compositions, especially when amber and patchouli provide depth rather than leaving the sweetness airy or fleeting.
Release year
2017 (or 2019)
The nose
Sfean J.A.
SweDoft’s story
SweDoft is a Swedish fragrance house built around specialized, handmade perfumes. Its identity combines an emphasis on quality with individual compositions, favouring a focused collection over the breadth of mainstream perfumery.
Pure Lady’s concept
Pure Lady takes its official inspiration from the elegance and grace of Italian women, pairing charm with inner strength. Blackcurrant leads into Mayflower and strawberry, followed by amber, patchouli, woods and vanilla. The afternoon-tea imagery is a separate interpretation of its fruity, floral sweetness.
Extra info
Blackcurrant is not the only fruit in the composition: the official note narrative also includes strawberry in the heart, alongside Mayflower.
A dreamy afternoon tea served in translucent porcelain, with scones, blackcurrant jam, and a bouquet of freshly-picked meadow flowers.
All about this fragrance
Vibe check
An unhurried afternoon conversation, with blackcurrant jam on the table and fresh stems in a small vase. Pure Lady’s sweet fruit and green florals suit this intimate, sociable register, while its woody base gives the softness a little composure.
How to wear
Try it in mild spring weather or on cooler autumn afternoons, when the green florals and warm base can feel balanced. Begin with one or two sprays on skin; a restrained application should keep the sweet fruit in proportion to the amber and patchouli. Use less in warm weather.
Who it’s for
For those who enjoy sweet blackcurrant florals with green detail and a substantial woody base. It suits a taste for romantic fruit-and-flower compositions, especially when amber and patchouli provide depth rather than leaving the sweetness airy or fleeting.
Release year
2017 (or 2019)
The nose
Sfean J.A.
SweDoft’s story
SweDoft is a Swedish fragrance house built around specialized, handmade perfumes. Its identity combines an emphasis on quality with individual compositions, favouring a focused collection over the breadth of mainstream perfumery.
Pure Lady’s concept
Pure Lady takes its official inspiration from the elegance and grace of Italian women, pairing charm with inner strength. Blackcurrant leads into Mayflower and strawberry, followed by amber, patchouli, woods and vanilla. The afternoon-tea imagery is a separate interpretation of its fruity, floral sweetness.
Extra info
Blackcurrant is not the only fruit in the composition: the official note narrative also includes strawberry in the heart, alongside Mayflower.



